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Meet the team

With many years of collective experience working across a breadth of industries, markets, geographies and cultures.  Trust us, you can be sure you are in safe hands.

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Founder & Managing Director

Karen Frost

Karen Frost is the founding Director of Values Based Leadership. For the past 22 years she has been helping leaders in national & global organisations lead and manage their businesses more effectively.  She is both a leadership consultant and a business coach.

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Jonathan Orr

Jonathan is a seasoned professional with a wealth of experience in the energy and engineering sectors. His career has seen him working with a number of prominent global organisations across diverse roles. Jonathan's background in engineering paved the way for his transition into product marketing, where he also achieved Chartered Marketeer status.

In recent years, Jonathan has harnessed his exceptional management skills to offer comprehensive consultancy services to a range of private equity firms and startup manufacturing companies. He brings broad and extensive knowledge and expertise to VBL, enriching the team with his skills and experience.

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Office & Finance Manager

Gemma Brown

Gemma is your initial point of contact at VBL, overseeing all aspects of our operations and logistics. 

Before joining Values Based Leadership, Gemma developed a solid foundation in administration, she has undertaken roles in financial services, fostered youth development at Camp America, managed educational operations and provided essential oversight of care for adults with developmental disability.

Gemma plays a pivotal role in guaranteeing the seamless operation of VBL.

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Michael Croxall

Michael has extensive background in the financial services industry undertaking global, regional and country management roles across IT Service Management, Unified Communications, Cybersecurity, Risk, Governance, Operational Management and Transformation. 

More recently Michael has been a member of the  leadership team within a leading Real Estate and Facilities Management company.

Throughout his career, Michael's passion for fostering growth and success in others has been a guiding force, seeking to empower individuals to reach their full potential and flourish. This journey has led him to embrace coaching and leadership development  enabling him to play a pivotal role in nurturing and advancing businesses to achieve their goals.

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